May 13, 2024 | April 2024

naamsa Releases April 2024 Statistics and Announces That The SA Auto Iindustry Will Be Celebrating a Century Of Automotive Excellence

PRETORIA: Thursday, May 02, 2024: This year [2024] is a momentous occasion to celebrate the  heritage, resilience, passion, ingenuity, and unwavering dedication of the automotive industry to South  Africa and her people. “As the sun rises on a century of automotive innovation, South Africa proudly  commemorates 100 years of automobile manufacturing excellence. From humble beginnings to global  recognition, this milestone reflects a journey of resilience, ingenuity, and passion that has shaped the  nation’s automotive legacy,” Mikel MABASA, naamsa CEO said. “We are a nation that has built a strong  auto industry which our people are very proud of. naamsa will announce the details for how the industry  will commemorate this milestone later during the month of May 2024. 

Reflecting on the new vehicle sales statistics for the month of April 2024, naamsa | The Automotive  Business Council welcomed the growth in the new vehicle market after eight consecutive months of  decline. Aggregate domestic new vehicle sales in April 2024, at 38,172 units, reflected an increase of 814 units, or a gain of 2,2%, from the 37,358 vehicles sold in April 2023. Export sales recorded a decline of  7,355 units, or 23,9%, to 23,394 units in April 2024 compared to the 30,749 vehicles exported in April 2023.  

Overall, out of the total reported industry sales of 30,057 vehicles, an estimated 39,016 units, or 89,9%,  represented dealer sales, an estimated 5,0% represented sales to the vehicle rental industry, 2,7% to  government, and 2,4% to industry corporate fleets.

The April 2024 new passenger car market at 25,972 units had registered an increase of 1,493 cars, or a  gain of 6,1%, compared to the 24,479 new cars sold in April 2023. Car rental sales accounted for 6,6% of  new passenger vehicles sales during the month. Domestic sales of new light commercial vehicles, bakkies  and mini-buses at 9,646 units during April 2024 had recorded a decline of 953 units, or a loss of 9,0%,  from the 10,599 light commercial vehicles sold during April 2023.  

Sales for medium and heavy truck segments of the industry reflected a sound performance for April 2024  at 590 units and 1,964 units, respectively, which is an increase of 33 units, or 5,9% from the 557 units  sold in April 2023 in the case of medium commercial vehicles, and, in the case of heavy trucks and buses  an increase of 241 vehicles, or 14,0%, compared to the 1,723 units sold in the corresponding month last  year. The April 2024 exports sales number at 23,394 units reflected a decline of 7,355 vehicles, or 23,9%,  compared to the 30,749 vehicles exported in April 2023. For the first four months of 2024 exports were  now 9,1% below the corresponding quarter 2023. 

The positive performance in the new vehicle market during April 2024 was a welcomed development  along with a full month of no load-shedding, which likely supported business conditions. Economic factors  remain the most important aspects affecting new vehicle sales, and these include interest rates,  unemployment rates, GDP growth rates, disposable income, and exchange rates. As increases in interest  rates changed the affordability model for consumers, downsizing purchases remained a significant factor  linked to consumers being more selective and financially conscious in their vehicle choices. Intelligent  demand along with digital knowledge are progressively reshaping the new vehicle buying journey. The  composition of the South African vehicle market is therefore reflecting the growing popularity of less  expensive, smaller cars, sport utility vehicles [SUVs] and crossovers, and light commercial vehicles. After  the upcoming May 2024 national elections and once the interest rate cutting cycle commences, likely  during the second half of the year, prospects for the new vehicle market are anticipated to improve.  

Vehicle exports again declined by a big margin in April 2024 and export growth in 2024 will remain a  function of the direction and economic performance of global markets. For the export-oriented South  African automotive industry, the longer-term global economic outlook remains clouded by risks to the  inflation trajectory, the recent conflict in the Middle East, and the effects of climate change. As an export 

oriented industry, it is essential for the domestic automotive industry to continue diversifying risk by  pursuing wider geographical exposure to mitigate the impact of country or regional cyclical economic  conditions. 


A century ago, when the first engines roared to life on South African soil, little did the world know that it  was witnessing the birth of an automotive revolution. From the pioneering days of assembling basic  vehicles to the sophisticated manufacturing processes of today, South Africa’s automotive industry has  laid enduring foundations of innovation. Brands like Ford, Mercedes-Benz, Toyota, Volkswagen, Nissan,  Isuzu, and BMW among others, have contributed to this legacy by introducing cutting-edge technologies,  advanced manufacturing techniques, and innovative design concepts. These foundations have not only  stood the test of time but have also evolved to meet the ever-changing demands of a dynamic global  market.


In the face of challenges, South Africa’s automotive pioneers embodied a spirit of resilience and daring  innovation. They turned dreams into realities, conceptualizing and producing vehicles that not only met  local needs but also captured the imaginations of enthusiasts worldwide. Many of our brands exemplify  this pioneering spirit, pushing boundaries, breaking conventions, and setting new benchmarks in  automotive excellence. Their contributions have shaped the industry’s trajectory, inspiring generations of  engineers, designers, and visionaries to continue pushing the boundaries of what’s possible in automotive  innovation. 


Today, South Africa stands proudly among the world’s automotive giants, a testament to the industry’s  ingenuity and commitment to excellence. With a diverse portfolio of vehicles ranging from commercial  trucks to luxury sedans, South Africa’s automotive sector has captured the attention of consumers  worldwide. This global recognition is not just a reflection of superior craftsmanship but also a tribute to  the industry’s adaptability and market responsiveness. 


As the world shifts towards sustainable mobility, South Africa’s automotive industry has embraced the  future with eco-friendly initiatives. From hybrid models to zero-emission electric cars, South Africa’s  automotive landscape is a testament to the industry’s commitment to environmental stewardship and  responsible manufacturing practices. 


Collaborations with international partners have been instrumental in propelling South Africa’s automotive  sector to new heights of success. These strategic partnerships have not only expanded market reach but  have also facilitated knowledge exchange and skills development, ensuring that South Africa remains a  hub of automotive excellence on the global stage. 

As we celebrate this momentous occasion, we honour the pioneers, the workers, and the visionaries who  have fuelled the engine of progress. Together, we look towards a future where innovation knows no  bounds, and South Africa continues to shine as a beacon of automotive excellence on the global stage. 

Join us in celebrating a century of driving dreams, shaping destinies, and moving forward with pride.

Read the flash report here.