Apr 19, 2024 | Innovation

Bringing 2 Worlds Together

A typical car buyer’s journey generates around 900 data points across all touchpoints online and offline.  How can you determine if this massive, non-linear, odyssey is leading them to your dealership?

Dr Richter leads the GCAS automotive vertical at Google, including a global team specialising in automotive retail advertising solutions.

You may recall on 14 March SA experienced a catalytic internet failure at 12.00. Our apologies for the lag you will see occasionally during this recording.