Ford South Africa’s Annual Merit Club and Dealer Awards event held recently, paid tribute to the hard work, dedication, and passion of more than 150 Ford dealers and distributors. The ultimate winners were Rola Ford Robertson who picked up the National Dealer of the Year, 2023 and Human Auto Group collected the prestigious Group Dealer of the Year 2023 award.
In reference to the Dealer Awards, Ford South Africa highlighted the pivotal role of the Dealer Satisfaction Index (DSI) in fortifying dealer sentiment and relationships. The DSI, an annual survey administered by the National Automobile Dealers’ Association (NADA), serves as a barometer of dealer satisfaction across various facets of their association with Ford. This feedback is of immense value, providing dealers with a platform to offer insights while enabling Ford to gauge the efficacy of its dealer network strategies.